Put your brand on the boards: where logos, templates and colours live
Where every branding setting sits in the portal, which one wins when several apply, and how long a change takes to reach the screen.
Put your brand on the boards: where logos, templates and colours live
This article answers one question: when you want the board in your lobby to look like your hotel, which page do you open. There is no single "Branding" page in the portal. Branding is split across three places, and each one covers a different scope, so knowing which is which saves you from changing a setting that another one overrides.
Sign in at https://lobbyflight.com/login with your hotel email address and password and select Sign in. Everything below happens inside the portal.
The three places branding lives
Logos is your logo library. You upload each mark once, give it a name, and it stays available to every screen you run. Nothing here is tied to a particular display.
Displays → open a display → Appearance is where a single screen gets its look: which logo it carries and which design template it uses. This is the page you will use most, because branding in LobbyFlight is primarily per display.
Organization → Branding holds the defaults for the whole group: a default logo and a primary and secondary colour that apply to every property that has not set its own. Only an organization owner can change them; other roles get a permission error from the server.
The logo library
Open Logos. Selecting Upload logo asks for the file and a name, and the name is worth taking seriously, because that is what you will be picking from later in the display editor. The upload area is labelled Click to upload; it opens a file chooser rather than accepting a dragged file, and it shows you a preview of the chosen file before you confirm.
The interface asks for PNG, JPG or SVG up to 2 MB. The 2 MB limit is enforced both in the browser and on the server, so a larger file will be refused either way. The format check is looser than the label suggests — the server accepts any image file — but the file is stored exactly as you send it. Nothing is resized, compressed or converted, so upload the mark at the size you actually want to see on a screen across the lobby.
Every uploaded logo appears as a tile with Set as default, Rename and Delete, plus a note of how many displays currently carry it. That counter matters at deletion time: deleting an unused logo just asks you to confirm the name, while deleting one that is in use warns you how many displays carry it and tells you they will fall back to the hotel logo.
Above the tiles there is a ground switch between On the board and On the guest page. The board is dark and the guest pages are light, and a mark that reads perfectly on one can disappear on the other, so it is worth flipping the switch before you set a logo as the default.
Branding a single display
Open Displays, select the screen, and go to the Appearance tab.
Under Logo comes from you choose between three mutually exclusive answers. Use logo from library lets you pick one of the tiles you uploaded. Custom Logo for this Display gives that one screen its own upload, with Replace and Remove next to it; Remove asks for confirmation before it deletes the file. No Logo shows the hotel name alone and, unlike leaving the field empty, suppresses every fallback below it.
The logo upload writes immediately. Everything else on this page — the template above all — is held in the browser until you select Save, so a template you picked and did not save is a template the screen never sees.
Which logo actually appears
When several settings could apply, the board resolves them in this order:
Choosing No Logo stops the whole chain, which is why an empty header is usually a deliberate setting rather than a bug. There is one exception: if your organization has locked branding, steps 1 and 2 are skipped entirely and the organization brand wins. More on that below.
The logo sits on the left of the board header, next to the hotel name. It is not visible the entire time: while an info slide is playing, the header is not rendered at all and the slide runs full screen. Seeing your logo disappear and come back as the board rotates is normal.
Design templates
The look of a board — its background, text, status colours, borders, header and footer — comes from a design template, not from a pair of brand colours. You choose one per display under Appearance → Design Template.
There are eight. Modern Dark is the default. Classic Airport and Minimal Light round out the three available on Basic. Premium Gold, Ocean Blue, Forest Green, Sunset Orange and Corporate Gray unlock from Pro upwards. Templates above your plan are shown but locked, so you can see what an upgrade would give you before you pay for it.
Each template carries roughly fifteen colour fields, grouped in the editor as primary colours, status colours (on time, delayed, cancelled, boarding) and structure colours (borders, header, footer, row hover). On Premium you can override individual fields on top of the chosen template; on Basic and Pro those fields are visible but locked, and the template's own values apply.
Organization defaults and the branding lock
Open Organization → Branding. The panel is titled Brand defaults and it says what it does: it applies to every property that has not set its own.
The default logo here does accept drag and drop — it is the one upload area in the portal that does — with the same 2 MB limit. Below it, Primary color and Secondary color each offer a colour swatch and a hex field. The hex value must be in #RRGGBB form; anything else is rejected by the server rather than silently ignored. Select Save and the panel confirms with a green Saved.
The Lock branding switch is the one to think about before you flip it. Locked, every property shows the organization brand and property-level branding becomes read-only — including the per-display logo and colour choices described above. If a colleague reports that their display keeps reverting to the group logo, this switch is the first thing to check.
Changes to organization branding are written to the audit log, so you can at least see who changed the brand and when. Colours themselves are not versioned: there is no history to roll back to. Logos are different — every file you upload stays in the library as its own entry until you delete it, so reverting to last year's mark is a matter of selecting it again.
Beyond the board
Branding is no longer only about the flight board. The Concierge guest pages carry a logo and a primary colour of their own, set under Concierge → Settings. Those pages are light where the board is dark, which is exactly what the ground switch in the logo library is for.
On Premium, each display also gets a White-Label tab in its editor. There you can hide the "Powered by LobbyFlight" line in the footer and serve the display from your own domain, for example flights.yourhotel.com. The domain is verified by adding a TXT record to your DNS; until that record resolves, the domain shows as pending and the standard URL keeps working. On Basic and Pro the tab is visible but locked.
How long a change takes to appear
You never need to restart a screen. Each display re-reads its configuration — logo, template, colours — every 20 seconds, and when you save in the portal, any display that is already open reloads immediately rather than waiting for the next poll. If you are standing in front of the screen when a colleague saves, expect it to blink and come back branded.
Do not confuse this with the flight data interval, which is a different thing on a different clock: Basic refreshes flight data every 60 minutes, Pro every 30 and Premium every 5. Branding does not wait for that cycle.
To check your work without walking to the lobby, use the Preview & URL tab in the display editor. It renders the live board and holds the display URL, the copy button and a QR code. The tab only becomes available once the display is active. The dashboard also shows a wall of thumbnails of your running screens, which is the quickest way to spot one display that is still wearing the old logo.
When something looks wrong
The upload is refused. The file is larger than 2 MB, or it is not an image. Both checks run in the browser and again on the server.
The board shows the wrong logo. Walk down the resolution order above. The most common causes are a custom upload still sitting on the display, which outranks everything, and a branding lock at the organization level, which outranks even that.
The board shows no logo at all. Either the display is set to No Logo, or an info slide is playing and the header is simply not on screen at that moment.
Nothing changed after saving. In the display editor, only Save writes the template; the logo is the one control that saves itself. If you left the tab without saving, the change was never sent.
The colours look different in the lobby than on your laptop. Screens vary and ambient light varies more. Judge the result on the actual display device, at the time of day when guests are actually in the lobby.
Next steps
Support
For questions this article does not answer, write to info@lobbyflight.com or call +43 650 753 1811. Emailed questions are answered within one working day.